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The tragic loss of five lives in the implosion of Titan, a submersible operated by OceanGate Expeditions, has generated significant media coverage. What has received less attention is OceanGate’s crisis communication efforts. To understand how OceanGate handled its accidental but preventable crisis, we examined digital and social media texts and identified factors that led to the company’s ineffective crisis communication. From our findings, we present three learning points that can help OceanGate better manage its crisis.

We undertook this analysis in Semester 2, 2023, as part of our course, CMNS2530 Strategic Communication, under the guidance of our Course Coordinator and Lecturer, Dr Elaine Xu. This research was conducted by:

  • Peter Hyslop, Bachelor of Communication (Public Relations and News Media).

  • Grace Dillon, Bachelor of Communication (Public Relations and News Media).

  • Ella Harrison-Virag, Bachelor of Communication (Public Relations).

  • Chloe Marler, Bachelor of Communication (Public Relations).

Image credit -  https://www.theguardian.com/world/2023/jul/06/oceangate-suspends-operations-titan-submersible

Must OceanGate Drown?

X, formerly known as Twitter, is in a crisis. There has been an exodus of users from the social media platform, and advertisers have also reduced their ad spending due to brand safety concerns. In our analysis, we identified X’s crisis as an organisational misdeed and outlines why X’s crisis response strategies were ineffective. Based on our findings, we share two learning points that can help X recover from the crisis, rebuild trust and credibility, and strengthen its corporate governance.

We undertook this analysis in Semester 2, 2023, as part of our course, CMNS2530 Strategic Communication, under the guidance of our Course Coordinator and Lecturer, Dr Elaine Xu. This research was conducted by:

  • Lauren Austin, Bachelor of Communication (Public Relations and Media Production).

  • Marlie Bielefeld, Bachelor of Visual Communication (Graphic Design & Illustration and Public Relations).

  • Mitchel Tapera, Bachelor of Law and Bachelor of Communication (Public Relations).

Image credit - Twitter reborn: X may yet mark the spot where Elon Musk strikes gold (telegraph.co.uk)

Navigating the Storm

Research showcase: Public relations

This is a digital exhibition of research posters created by second-year undergraduate students who are majoring in Public Relations. These research posters are based on original research undertaken by students completing a group assessment task as part of CMNS2530 Strategic Communication.

Chromatic Festival and The University of Newcastle acknowledge the traditional custodians of the lands within our footprint areas: Awabakal Nation, Darkinjung Nation, Biripai Nation, Worimi Nation, Wonnarua Nation and Eora Nation. We also pay respect to the wisdom of our Elders past and present.

 

Chromatic Festival and The University of Newcastle recognise that First Nations sovereignty was never ceded. This continent always was and always will be Aboriginal Land. 

 

We respect their cultural heritage, beliefs, and continuing relationship with the land, and recognise that they are the proud survivors of more than two hundred years of dispossession.

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